A new series from Tomoko Inazawa, a 47-year-old model and owner with a charming smile. I was thinking of a place where I could learn with my readers, so I didn’t study enough, but I dared to make the theme “sustainable as I can.”
Are Inazawa and the editorial office sustainable? Start with the state (laughs).
First of all, we focus on the apparel industry with which Mr. Inazawa has a high affinity!
According to the United Nations Conference on Trade and Development (UNCTAD), the textile and apparel industry is actually the second most polluting industry after the oil industry.
With regard to the Sustainable Development Goals,
- Making clothes requires more resources than you think
- Mass production and mass consumption represented by fast fashion
- Unfair labor exploitation
There are many details, but the above is the main reason why it does not contribute to major environmental pollution and thus to a sustainable society. So, let’s graduate from “consumption without thinking” first!Easy to understand even for beginners of SDGs
This series takes place from a “what can we do?” perspective and is easy for beginners.
The first two selected brands are familiar to everyone, this time the sustainable material is[organic cotton! ]So, this is the title.But in factDo you understand organic cotton correctly…?
“Organic cotton feels better than ordinary cotton!” “Organic cotton is a little more expensive…” Lies and sincerity related to organic cotton all over the street. This time I asked a clothing professional the truth! ! !
First of all, we will be giving away 6 new styles of organic cotton for spring~!
First, Tomoko Inazawa’s new organic cotton look for the stylist for this spring!
I want this!Spring coat in organic cotton
▶ Organic Cotton Bale Collar Coat 29,700 yen / Oblect, True Cotton Edge Knit 8,910 yen / Ships Any (Ships Any Shibuya) Colorful Pants 3,839 yen / Lope Picnic Necklace 8,800 yen / Eight Ash (14 Showrooms) Pack 4,950 yen / Lope picnic aisle loafers 7,200 yen / Charles & Keith (Charles & Keith Japan)
A light and comfortable crew-neck coat heralds a big spring hit. It fits snazzy green pants!
Denim made from organic cotton
▶(Right) True Cotton Denim Blouson 11,990 yen / Ships Any (Ships Any Shibuya Store) (middle) Okayama Denim White Flare Pants 14,900 yen / O Zero You (right) Indigo Denim Wide Pants 2,990 yen / Muji ( MUJI) Ginza)
In fact, denim is made from a variety of materials. The indigo pant is an organic cotton “blend”.
The must-have crisp colorful knitwear this spring
Enter a photo of knitting
▶(Right) Yellow organic cotton blend 2way knit 4,290 yen / Lunon curl (can) (Middle) Pink genuine cotton rib knit 8,910 yen / Ships Any (Shibuya store) (Left) Green square neck rib knit 3,839 yen / Lope picnic
Yellow knit is 2 ways it can be worn back and forth. Many of this spring’s knitwear is also made with organic cotton!
Organic cotton = high design tops that subvert nature
▶ (Right) Orange 2way Rib Knit ¥11,000 / Small car saff line (Car saff line Omotesando Main Store) (Left) Navy Blue Cotton 2way Cardigan ¥9,900 / Ships Any (Shibuya Store)
Navy knit is a trendy sailor color. Both are 2-way sizes that can be worn front and back.
“I want” voice NO.1!comfortable interior
▶ (Right) Bra 4,180 yen, Absorbent shorts 5,280 yen / Two logos of Urban Research (Urban Research Shibuya Hikarie Thinks store) (middle) Camisole with cups 7,700 yen / Small car saff line (car saff line Omotesando main store) (left) ) waffle cup vest 3,900 yen / O zero excellent
Many people say “Organic cotton is inside”. All comforts recognized!
▶▶ Rice Friends Comments
“A variety of organic cottons are now available!”
This year’s stain color may feel a little better than the trench ☆ I thought organic cotton would be a little heavier, but there is also organic cotton that feels smooth and comfortable!
Is organic cotton really comfortable to wear? ??
no longer hear organic cotton rustic gimon
▶▶▶ This is the one who answered!
Naoya Harada / CEO of Carsafline Co., Ltd.
Is “organic cotton” really gentle on the skin?
Hen: “We are sustainability hobbyists, but this time I want to stop knowing about organic cotton, so please tell me all kinds of things. Thanks! First of all, it’s a gimon that seems familiar. Organic cotton is often Saying that it is good for the skin, you actually have this recognition…??”
Yuan: “Thank you. Judging from the results, the texture of organic cotton and non-organic cotton is definitely different.”
Hen: “Uh…I thought it was good for the skin…”
Yuan: “There are many such people (laughs). In cotton-producing regions, especially India, Egypt, California and the swing regions of China, the cotton that can be bought in these four places is said to be of high quality, but”
Hen: “Why is everyone spreading the organic = skin friendly belief?”
Hara: “First of all, organic cotton is the state of cotton = it’s better to use chemicals when turning the fibers into thread, so that the thread is strong and easy to handle. On the contrary, if you don’t use chemicals, strong thread can’t be made, so When I kneaded the dough, I couldn’t screw it tightly and it turned out fluffy. I think it’s a problem with the ingredients.
Also, if you are a manufacturer with a high degree of awareness of organic products, you probably have a background that excels in natural and warm design. “
Hen: “In other words, the materials that seem soft and gentle have spread around the world thanks to the manufacturing process and taste and taste of the designs that rely on the materials from the brands and manufacturers that drive organic cotton.”
Hara: “Yeah. Organic cotton became popular in Japan around 2015. Until then, Muji has been leading the way, but it’s a rare presence, isn’t it?”
Which area is environmentally friendly?
Hen: “First of all, I would like to ask about the environmental sustainability of organic cotton.”
Hara: “There are two main types, one is reducing health hazards (for workers) and the other is reducing soil pollution and water pollution.
It is said that this single variety of cotton accounts for about 16% of the world’s pesticide use and more than 6% of the world’s pesticide use. In other words, producers are working in areas covered by pesticides. Defoliants are often used when harvesting cotton, but naturally harmful pesticides are also mixed in.
We could choose to buy relatively cheap cotton with pesticides, but doing so would hasten the death of cotton farmers around the world. Do you still choose that? that’s it.
Soil and water quality are also contaminated by pesticides. These take years to recover. Therefore, the certification of organic cotton stipulates that the organic cotton must remain at least 3 years after the use of pesticides is stopped. For example, if you stopped using pesticides last year, you can’t say it’s organic cotton because the pesticides are still in the soil.
I think the best thing to do is to increase the demand for organic cotton around the world. This naturally reduces worker health hazards and soil and water pollution. “
▶▶ Next page
“What can I improve by buying organic cotton?”
What can I do with organic cotton?
Hen: “Well, we certainly wouldn’t use pesticides if it wasn’t necessary. In other words, if we asked for organic cotton, it would help improve worker health and the environment.”
Yuan: “That’s right. By buying organic cotton, we can avoid worker health hazards and environmental pollution. Why not pay a little more than before?” Hey.
For example, let’s say you purchased organic cotton clothes for 10,000 yen. A portion of this amount goes to farmers as raw material costs. If the dress sells, the brand wants to do something similar the following year. That’s why brands order fabrics and Mr. “I want organic cotton again this year.” The fabric store then buys organic cotton from farmers. I want consumers to imagine what happens when this trend happens and increases every year.
Probably all farmers will stop using pesticides to produce cotton. Because it is not necessary.
Instead, why is it mostly “non-organic, regular cotton” these days? the reason is simple. Because cheaper cotton sells better = because there is consumer demand. “
Hen: “What do you care about…I want to know sooner…”
Hara: “No, that’s true (laughs). But the company itself is about 20 years behind Japan’s efforts, so I think it’s natural that many consumers don’t know.
I recently spoke to a person in the fashion industry in New York who said, “You can choose to do or not to do what is ethical.” So what do you want to do instead of criticizing those who don’t? Clarification and proper access to information are important. First, information usually doesn’t spread in Japan. For example, what happens if you choose and buy organic cotton like I mentioned earlier? After all, very few consumers know this. Nothing is expensive or cheap except a ruler.
I don’t have a high income, so I choose not to buy organic cotton. The income isn’t that high, but it’s ethical to choose what to wear just for you. I think it is free to choose according to the individual.
“I buy vegetables with photos of the producers. Even if you pay more, it’s to protect your family,” he said in New York. On the other hand, there are many people lining up for fast food under his company. But unlike many Japanese, they just made the “choice” to accept the cheap price, even though they knew that pesticide-free vegetables could be bad for their health.
So, I think what Japan needs now is correct information and knowledge and its dissemination. “
Hen: “Sustainability is often a highly conscious story…I feel a bit of entrainment at times, but when I hear the word ‘choice’, even a beginner like me can work independently. I feel it .
Hara: “That’s right. It’s hard for people, the environment, and the economy to clear all the indicators. That’s why,” I can’t do it here, but let’s do an ethical effort here. “I think it’s important. If you really want to think about the environment, it’s better to put it in a basket like in the Edo period, not to take a train or a petrol car, so you don’t emit carbon dioxide when you’re moving (laughs). But It’s not realistic anymore. , so I think it’s the first priority for everyone.”
Is this organic cotton called NG?
Hen: “Back to the topic of organic cotton…it seems like a nasty consumer opinion, but organic quilts sing, but is it really different?”
Hara: “Organic cotton is good for the skin or not, from this point of view, it may be OK or NG, but as I said, ‘texture’ depends on the variety, not organic or not. Here, I will take away from environmental pollution Answered in terms of health hazards for workers, but I think even 1% organic cotton blend is fine. If not zero, the contribution to the reduction of pesticides is not small. Because it can contribute to saving people and the planet. Better than 100%, but I Don’t think it’s a bad combination.
In addition, because I am in the clothing industry, I would like to tell everyone that “consumption is one vote”. Clients can choose ethical or unethical companies.
As I mentioned earlier, there is a limit to how hard a business can put in while maintaining prices and protecting the environment. Inevitably, companies are forced to price fees as they occur. And if the price is not recognized by the market, it will turn to a cheaper direction. In other words, I was acutely aware that just overloading the company would shrink everyone. “
Hen: “I find it important to have a sense of choice. Do you have any final moves?”
Hara: “I say a lot, but the only thing I ask my employees as a bike commuter is not to buy” PET bottles. “Shine (laughs). But it can happen, but it seems everyone is like employees with high bicycle commute rates and high lunch box rates.”
Hen: “So, I think I can do it bit by bit…! I’ll start with my bottle phone. Thank you for today!”
The next delivery is scheduled for March 24. expect!
[工作人员](*Mr. Inazawa, still life)
Photo / Yuki Igarashi (TRON)
Styling / Maya Tame (KIND)
Hair & Makeup / Harumi Kambe
Model / Tomoko Inazawa
Carsafline Omotesando Main Store TEL: 03-6447-5758 Carsafline official website https://casafline.com/
Urban Research Shibuya Hikarie Thinks Store TEL: 03-6434-1476
Oh Zero You https://o0u.com/
Block customer support email@example.com
Call Customer Center (Lunon Curle) Tel: 0120-112-961
Shipping to any Shibuya store TEL: 03-3496-0382
Charles & Keith Japan https://charleskeith.jp/
Fourteen Showroom Tel: 03-5772-1304
MUJI Ginza TEL: 03-3538-1311
Lope Picnic (Jun Customer Service Center) TEL: 0120-298-133
Lope Picnic Passage (Jun Customer Service Center) TEL: 0120-298-133