Environment

‘NONIO’ brand, derived from halitosis science, launches new eco-friendly ‘NONIO mouthwash refill eco PACK’ | Lion Corporation press release

Lion Co., Ltd. (President: Masaru Kumakawa) will launch the eco-friendly “NONIO Mouthwash Refill eco PACK” in 2022, the “NONIO” brand “NONIO Mouthwash” derived from the science of bad breath. Will be on the 1st (Friday).

Product Image

・Eco-friendly design (approximately 76% reduction in waste plastic (*1). CO2 reduction by approximately 72% (*2) when disposing of containers)

・ The large capacity of 950ml can be replenished about 1.9 times as much as “NONIO Mouthwash” (*3)

(*1) Comparison with the main body 600ml bottle.weight ratio

(*2) Comparison with main body 600ml bottle

(*3) Assuming 1 dose = 600 ml to be replenished in the 8th minute of the main body

1. Purpose of publication

Since its birth in 2017, the “NONIO” brand, born from the science of halitosis, provides the functional value of a full range of halitosis care and supports face-to-face communication. The usage rate of mouthwash is increasing year by year, and in recent years, the usage rate has risen sharply to 33% due to the increasing hygiene awareness of consumers due to the new crown mouthwash, especially in the 20s (according to our research 2021). On the other hand, the use of plastic in mouthwash bottles has also increased as usage has increased. As society as a whole becomes more concerned about environmental protection, some say they feel guilty about throwing away their mouthwash container, which is a waste (according to our 2021 study).

Therefore, we are pleased to announce the launch of the eco-friendly “NONIO Mouthwash Refill eco PACK”. We propose a complementary behavior of mouthwash that can effortlessly account for environmental factors.

2. Release Date/Region April 1, 2022 (Friday) Nationwide

3. Product name/capacity/price

NONIO Mouth Wash Refill eco PACK (quasi-drug, mouthwash)

Product Name: Clear Herb Mintha (Brand Name: Lion Mouthwash Ca)

Capacity: 950ml

Retail price (ko): opening price

Product Name: Splash Citrus Mint (Brand Name: Lion Mouthwash Cb)

Capacity: 950ml

Retail price (ko): opening price

Product Name: Alcohol-Free Light Vanilla Mint (Brand Name: Lion Mouthwash Da)

Capacity: 950ml

Retail price (ko): opening price

4. Product Features

(1) Environmentally friendly design

Compared with the main 600ml bottle, the waste plastic is reduced by about 76% (*1), and the CO2 generated when the container is discarded is reduced by about 72% (*2), which is an environmentally friendly product.

The effect of reducing environmental load

https://www.atpress.ne.jp/releases/302340/img_302340_2.jpg

(2) Large capacity of 950ml, can be replenished about 1.9 times as much as “NONIO Mouthwash” (*3)

It can be refilled about 1.9 times.

It also comes with a lid for easy storage.

Large capacity size (950 ml)

https://www.atpress.ne.jp/releases/302340/img_302340_3.jpg

(3) Our unique “long-term sterilization system (*4)” can prevent bad breath for a long time.

The bactericidal ingredient CPC (Cetyl Pyridine Chloride) spreads throughout the mouth, kills the bacteria that cause bad breath, inhibits the growth, and prevents the occurrence of bad breath for a long time.

(* 4) A formula that directly exerts the effect of the bactericidal ingredient

5. “NONIO Mouthwash” lineup

“NONIO Mouthwash” series product images

https://www.atpress.ne.jp/releases/302340/img_302340_4.jpg

From left, Clear Vanilla Mint (80ml, 600ml, 1,000ml, refill 950ml), Splash Citrus Mint (600ml, 1,000ml, 950ml refill), Alcohol-Free Light Vanilla Mint (80ml, 600ml, 1,000ml, refill 950ml)

(all opening prices)

Product Name: Clear Herb Mintha (Brand Name: Lion Mouthwash Ca)

Capacity: 80ml

600ml

1,000 ml

Product Name: Splash Citrus Mint (Brand Name: Lion Mouthwash Cb)

Capacity: 600ml

1,000 ml

Product Name: Alcohol-Free Light Vanilla Mint (Brand Name: Lion Mouthwash Da)

Capacity: 80ml

600ml

1,000 ml

Features: long-term sterilization system, can prevent bad breath for a long time

Product Name: Cool Mint

Capacity: 950ml

Product Name: Splash Citrus Mintha

Capacity: 950ml

Product Name: Alcohol-Free Light Vanilla Mint

Capacity: 950ml

Features: ・ Long-term sterilization system, can prevent bad breath for a long time

・Eco-friendly design

・ Large capacity size of 950 ml, can replenish about 1.9 times the main body (*3)

“NONIO” brand website

https://nonio.lion.co.jp/

<消费者>Customer Center 0120-556-913

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